About Us

At Spirit Hero, we provide customized spirit wear for schools, companies, and sports teams, focusing on making the process easier for parent volunteers who are often responsible for organizing and ordering spirit wear.

The company was founded by Matt, a PTA Dad who encountered the frustrations of managing spirit wear at his son's elementary school. With no experience in the apparel business, Matt found himself juggling boxes of spirit wear, handling inventory in his living room, and managing order forms, cash, checks, and size shortages. After school registration, there wasn’t even a simple way for parents to order more spirit wear.

Recognizing how cumbersome the process was, Matt knew there had to be a better way. He created an online store where parents could easily shop, select their sizes, and have spirit wear shipped directly to their homes. No more paper order forms, cash handling, or running out of sizes. This streamlined approach turned into a successful fundraiser for the school, and Matt soon realized he could help other schools across the U.S.

That’s when Spirit Hero was born. What started as a one-man operation running out of his living room has since grown into a team of 20 dedicated employees who all share the same mission. Today, we work with schools across the U.S., offering 24/7 stores with no minimums, as well as traditional flash sale group orders. Schools also have access to a custom dashboard where they can track sales and orders, view reports, track fundraising, and even edit their store—all from their own unique portal.

We’re proud to continue our mission to simplify the spirit wear process and support schools, companies, and the volunteers who make it all happen.

Meet our team below!